If you’re interested in improving your Google Maps rankings, there are a few different ways you can do so. One of the most important ranking factors is proximity. When someone searches for a particular business, Google wants to deliver the most convenient results based on the user’s geographic location. Therefore, if you’re located close to a popular gambling site, for example, Google will likely place your store at the top of the results. If your business is far away, you may still find your listing in the area.
If you’re planning to use Google Maps for your website, make sure you optimize it for these search terms. When users do a local map search, Google will display three companies’ locations, which will help you compete with larger brands. In addition to this, Google maps SEO will improve your brand recognition and quality, both of which are crucial to your bottom line. Once you optimize your website for local map searches, you’ll be surprised at the difference it can make to your metrics.
Another important aspect of Google Maps is that more people use it than ever. More than 60% of the population uses navigation tools to find a local business. The power of Google Maps to drive traffic is undeniable. Businesses that start planning their Google Maps marketing strategies early will have an advantage over their competitors. Not to mention the fact that Google Maps marketing is incredibly inexpensive. It is also a very effective advertisement tool.